AN Keyi Student Entrepreneurial Teams’s project “Revitalizing Rural Cultural Travel Based on Short Video Marketing of New Media Throughout the Network”, guided by CHEN Jingyu of the School of Logistics Engineering of our school, won the bronze prize of municipal level in the 12th “Challenge Cup” Chinese College Students’ Business Plan Competition jointly sponsored by the Chongqing Committee of the Communist Youth League, Chongqing Municipal Education Commission, Chongqing Science and Technology Association and Chongqing Student Association.
AN Keyi Student Entrepreneurial Team was formed in August 2020 through the network by WEN Wenlong from the software engineering class of 2017, LUO Zheyu from the logistics management class of 2018, CAI Youping from the software class of 2017, GUO Wenjin from the logistics class of 2018, HE Tao from the new net class of 2018, HU Chunqiong from the accounting class of 2018, WANG Wanqing from the e-commerce class of 2019, GONG Yuyan from the audit class of 2019, WANG Meiyu from the finance class of 2019, and GAN Wenke from the accounting class of 2019. Its project “Revitalizing Rural Cultural Travel Based on Short Video Marketing of New Media Throughout the Network” is a response to the policy of Poverty Alleviation and Rural Assistance, Short Video Promoting Rural Cultural Travel. This project, with an aim to promote the development of rural economy through the integration of three rural industries, helped solve the problem of unsalable agricultural products through “live video streaming”.
AN Keyi Student Entrepreneurial Team has registered its company and started its running. Its innovative entrepreneurial success experience includes clear division of labor (video shooting, video editing, rural tourism publicity, communication with the local government, as well as network sales of agricultural products), continuous learning (shooting technology, post-production synthesis, webplanning and editing, agricultural products ordering and storage management,e-commerce marketing of live video streaming, agricultural products supply chain management and other relevant professional knowledge, and the successful operation experience of other companies), and courageous creativity (boldly replanning and adopting new media operation to integrate new media management with rural tourism, in an effort to promote rural economic development).
