On December 18, 2020, the entrepreneurial team of our students majoring in e-commerce went to Chongqing Cattle Beekeeping Co., Ltd., for experimental learning. These students were led by ZHAO Liling, leader of E-commerce Teaching and Research Office, and CHEN Jingyu, director of E-commerce Teaching and Research Office. They all were received by the chairman of the board of the company, and the two sides had a thorough interaction about the cooperation mode of e-commerce marketing and promotion of agricultural products.
All the teachers and students visited the honey theme park under the guidance of chairman Liu, who introduced them the “5 unified” management mode (unified bee species, unifiedtechnology, unified quality, unified brand, unified sales), and their idea of poverty alleviation and assistance to farmers. He also offered his guidance on how to appreciate the honey produced at the park.
Knowing the company’s marketing object, marketing advantages, marketing mode and marketing demand, the entrepreneurial team of our school reflected upon how to combine their current business with that of the company, putting forward their business cooperation intention at areas like online marketing and promotion, short video shooting, brand marketing design, product packaging design, and group purchase provided for communities. At the same time, the company leaders, based on its business scope and development direction, put forward their demand for talents with the skill of e-commerce marketing and promotion. Then they had a deep discussion about school-enterprise cooperation mode in terms of course practice, internship and studio docking.
This experimental learning experience made our students majoring in e-commerce know better about the theoretical knowledge and practice of e-commerce, the marketing and promotion of e-commerce, and college students’ innovation and entrepreneurship.This has layed a solid foundation for our students to actively participate in the practice of innovation and entrepreneurship.
